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Email Marketing


A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Get tips for improving email marketing etiquette. To learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI.

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SaaS in the Desert


I've just returned from Software 2008, held at the Mandalay Bay hotel in Las Vegas. This year, Software 2008 moved away from the bay area and was co-located with Interop, a giant networking hardware convention monstrosity. One of the reporters at...

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Executives talk about the problems in Enterprise S


There were 2 very interesting SaaS discussions organized during the Always On Summit at Stanford. One session was titled ‘Will the Next Salesforce.com Please Stand Up?’ and the other was titled ‘Will SaaS Disappear in the...

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