Search Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related Professional Service Essentials Articles

Google Friend Connect - Ready to Launch?


Google earlier opened Friend Connect for a limited number of users only but I suspect that the public launch of Friend Connect may happen very soon. Google Friend Connect is a much-awaited service from Google that lets you add social features to any...

Read more about Google Friend Connect - Ready to Launch?...

Dealing with rater over-confidence


With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated...

Read more about Dealing with rater over-confidence...